JYSK and The Royal Danish Family

The Royal Danish Court has throughout the years been regular customers in JYSK. A tradition that JYSK is very proud of.
From 2010 to 2025, JYSK was “Purveyor to the Royal Danish Court” and could use the designation By Appointment to The Royal Danish Court. It was a title only granted to companies or individuals who have supplied The Royal Danish Court for several years, are well-established, financially sound and have an excellent reputation. In 2025, the new royal couple in Denmark decided to phase out this title in general. In addition Lars Larsen, the founder of JYSK, was in 2009 assigned the cross of the order of chivalry by the Danish Royal Family for his achievements for the Danish business community.

King Frederik IX's Honorary Award

In 2007, on behalf of JYSK and its large number of employees, Lars Larsen receives King Frederik IX's Honorary Award, which is presented in recognition of a valuable contribution to Danish export.

Knight of the Order of Dannebrog

In 2009, Lars Larsen is decorated as Knight of the Order of Dannebrog for his outstanding contribution to the Danish business community.