I bought this last night and can't get enough of it. It is the softest, squishiest blanket I've owned to date. My cats won't get off of it. Their eyes roll into the back of their heads and it's just one big squish-il-icious drool fest. Beware though, it is a gentle cycle, low heat, tumble dry or hang to dry ONLY item. If you put it in the dryer on full heat, it will not keep its heavenly softness. I would recommend you put it into the dryer on low before using it as it did have a lot of little fluffs coming off of it when I first opened the blanket. Other than that, I have absolutely nothing bad to say. It's a great product at a fantastic price (I got it on sale for $23.99) and I'll be back next week to pick up a few more blankets for xmas gifts. Thanks JYSK! I've never been to your store before but after this, I will definitely be back!